Privacy policy

Last updated: October 9, 2026

This Privacy Policy describes how Ballford (“Ballford”, “we”, “us”, or “our”) collects, uses, discloses, stores, and otherwise processes personal information when you visit Ballford.com, make a purchase, contact us, interact with our services, or otherwise communicate with us.

Ballford is operated by:

Main Street Limited
Company No.: 79323348
39/F THE CTR
99 QUEEN'S ROAD CENTRAL
Hong Kong

Email: info@ballford.com
Website: Ballford.com

For the purposes of applicable privacy and data protection laws, Main Street Limited is responsible for personal information collected and processed through Ballford.com unless otherwise stated.

1. Personal Information We Collect

Depending on how you interact with Ballford, we may collect different categories of personal information.

Information You Provide to Us

This may include:

• First and last name
• Billing address
• Shipping address
• Email address
• Telephone number
• Order and purchase information
• Product selections
• Personalization or customization information
• Customer account information, where available
• Communications sent to our customer support team
• Reviews, feedback, survey responses, or other information you voluntarily provide

Payment Information

When you make a purchase, payment information is processed by our payment service providers.

Depending on the payment method used, this may include:

• Payment card information
• Billing information
• Transaction details
• Payment status
• Payment account identifiers

Ballford does not necessarily receive or store your complete payment card details. Payment information may be collected and processed directly by third-party payment processors, acquiring banks, gateways, or other payment service providers.

Information Collected Automatically

When you visit or use Ballford.com, certain technical and usage information may be collected automatically, including:

• IP address
• Device type
• Browser type
• Operating system
• Device identifiers
• Approximate location derived from your IP address
• Pages visited
• Products viewed
• Referring website or advertising source
• Date and time of visits
• Shopping cart activity
• Checkout interactions
• Website interactions
• Cookie and similar technology identifiers

We may collect this information through cookies, pixels, tags, analytics technologies, advertising technologies, and similar tools.

2. How We Use Your Personal Information

We may collect and use personal information for purposes reasonably connected with operating Ballford and providing our services.

Providing Our Services

We may use personal information to:

• Process and fulfill orders
• Process payments
• Produce personalized or customized products
• Arrange shipping and delivery
• Provide order confirmations
• Provide tracking information
• Handle returns, refunds, exchanges, and complaints
• Provide customer support
• Manage customer accounts
• Communicate with you regarding your order or purchase

Operating and Improving Ballford

We may use information to:

• Operate and maintain Ballford.com
• Understand how customers use our website
• Improve website functionality
• Improve our products and services
• Analyze sales and business performance
• Understand customer preferences
• Diagnose technical issues
• Develop products, services, and features

Fraud Prevention and Security

We may process personal information to:

• Detect and prevent fraud
• Verify transactions
• Prevent unauthorized activity
• Protect customers
• Protect our business
• Protect our website and systems
• Enforce our terms and policies
• Investigate suspicious transactions
• Respond to chargebacks and disputes

Legal and Business Purposes

We may use personal information where reasonably necessary to:

• Comply with legal requirements
• Maintain accounting and transaction records
• Respond to lawful requests from authorities
• Establish, exercise, or defend legal claims
• Resolve disputes
• Protect our legal rights

3. Purposes of Collection and Use

We collect personal information only where reasonably necessary for a legitimate business or operational purpose connected with Ballford.

Where required under applicable law, we will inform you of:

• The purpose for which your personal information is being collected
• Whether providing the information is obligatory or voluntary
• The consequences, where relevant, of not providing the information
• The types of persons to whom the information may be transferred
• Your applicable rights regarding the information

We will not use personal information for a new purpose that is unrelated to the original purpose of collection unless permitted by applicable law or appropriate consent has been obtained.

4. Cookies and Tracking Technologies

Ballford.com may use cookies and similar technologies to operate the website, understand usage, improve performance, support checkout functionality, and measure advertising.

Cookies and similar technologies may include:

Strictly Necessary Technologies

These may be required for:

• Shopping cart functionality
• Checkout
• Security
• Authentication
• Fraud prevention
• Payment functionality
• Website preferences

These technologies may be necessary for the website to operate correctly.

Analytics Technologies

We may use analytics technologies to better understand:

• How visitors use Ballford.com
• Which pages are visited
• Which products are viewed
• How users navigate the site
• Website and campaign performance

Advertising and Marketing Technologies

Where permitted by applicable law, advertising technologies may be used for purposes such as:

• Measuring advertising effectiveness
• Conversion tracking
• Attribution
• Audience creation
• Advertising optimization
• Displaying advertising that may be relevant to users

You may be able to manage cookie or privacy preferences through settings made available on Ballford.com or through your browser.

Blocking certain cookies may affect website functionality.

5. Marketing Communications

Where required under applicable law, we will obtain the necessary consent before using your personal information for direct marketing.

Personal information used for direct marketing may include information such as your:

• Name
• Email address
• Telephone number
• Customer relationship information

Direct marketing may relate to Ballford products, promotions, offers, discounts, or other Ballford goods and services.

You can unsubscribe or opt out of marketing communications at any time and without charge by:

• Using the unsubscribe link included in a marketing email; or
• Contacting us at info@ballford.com

Once we receive a valid opt-out request, we will cease using the relevant personal information for direct marketing as required by applicable law.

Unsubscribing from marketing does not prevent us from sending transactional or service-related communications concerning an existing order, payment, delivery, account, refund, or customer service matter.

Hong Kong’s PDPO contains specific rules for direct marketing, including requirements concerning notice, consent, and opt-out rights. pcpd.org.hk

6. How We Share Personal Information

We may disclose personal information to third parties where reasonably necessary to operate Ballford, provide our services, complete transactions, or comply with legal obligations.

Ecommerce Platform Providers

Our store may use Shopify and related ecommerce infrastructure.

Shopify and related providers may process information relating to:

• Customers
• Orders
• Transactions
• Checkout activity
• Website usage

in connection with providing ecommerce services.

Payment Providers

We may share relevant information with:

• Payment processors
• Acquiring banks
• Payment gateways
• Fraud prevention providers
• Financial institutions
• Payment technology providers

where necessary to process, authorize, secure, or verify transactions.

Shipping, Manufacturing, and Fulfillment Providers

We may share information such as your:

• Name
• Shipping address
• Telephone number
• Email address
• Order details
• Product selections

with manufacturers, warehouses, fulfillment partners, postal operators, courier companies, or logistics providers where necessary to manufacture, customize, fulfill, and deliver your order.

For personalized products, relevant personalization information may also be provided to the manufacturer or fulfillment partner responsible for producing the product.

Technology and Service Providers

We may use service providers that assist with:

• Website hosting
• Cloud services
• Customer support
• Email delivery
• Analytics
• Advertising
• Fraud prevention
• IT services
• Data storage
• Business administration

These providers may process personal information only to the extent reasonably necessary to provide their services and subject to applicable contractual and legal requirements.

Professional Advisers

Personal information may be disclosed where appropriate to:

• Lawyers
• Accountants
• Auditors
• Insurers
• Financial advisers
• Other professional advisers

Government and Legal Authorities

We may disclose information where reasonably necessary to:

• Comply with applicable law
• Respond to a court order or lawful authority request
• Protect our legal rights
• Investigate fraud or unlawful conduct
• Establish, exercise, or defend legal claims

Business Transactions

If Ballford or Main Street Limited is involved in a merger, sale, acquisition, restructuring, financing transaction, transfer of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

7. International Processing and Transfers

Ballford operates internationally, and some of our:

• Ecommerce providers
• Payment providers
• Technology providers
• Manufacturers
• Fulfillment partners
• Logistics providers
• Advertising providers
• Customer support providers

may operate outside Hong Kong.

As a result, personal information may be processed or stored in jurisdictions outside Hong Kong.

Where personal information is transferred or made accessible outside Hong Kong, we will take reasonable steps appropriate to the circumstances to protect that information and require relevant service providers to maintain appropriate privacy and security safeguards where required.

The privacy laws of another jurisdiction may differ from those in Hong Kong.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or for legitimate legal and business purposes.

Retention periods may depend on factors such as:

• The type of information
• The reason it was collected
• Whether you have an ongoing relationship with us
• Accounting and tax requirements
• Transaction record requirements
• Fraud prevention requirements
• Payment disputes and chargebacks
• Potential legal claims
• Applicable regulatory requirements

Where personal information is no longer required for the purpose for which it was used and there is no legal or legitimate reason to retain it, we will take reasonable steps to delete, anonymize, or securely dispose of it.

9. Your Privacy Rights

Depending on applicable law, you may have rights regarding personal information held by us.

Under Hong Kong's Personal Data (Privacy) Ordinance, these may include rights relating to access and correction of personal data.

Access

You may request confirmation regarding personal information we hold about you and request access to that information where applicable.

Correction

If personal information held by us is inaccurate, you may request that it be corrected where applicable.

Direct Marketing Opt-Out

You may request that we stop using your personal information for direct marketing.

Such requests will be handled without charge where required under applicable law.

Other Rights

Depending on where you reside, additional privacy rights may apply under the laws of your jurisdiction.

Nothing in this Privacy Policy is intended to restrict rights that cannot lawfully be excluded.

10. How to Exercise Your Rights

To make a privacy request, contact:

info@ballford.com

Please clearly describe your request and provide enough information for us to identify the relevant account, order, or personal information.

We may need to verify your identity before responding to certain requests in order to protect personal information against unauthorized access, alteration, or disclosure.

Valid requests will be handled within the time periods required by applicable law.

11. Social Media and Advertising Platforms

We may use social media, search, and advertising platforms to promote Ballford.

When you interact with:

• An advertisement
• Social media page
• Embedded content
• Advertising platform
• Third-party tracking technology

the relevant third party may independently collect or process information according to its own terms and privacy practices.

Where permitted by applicable law, we may provide limited information to advertising platforms for purposes such as:

• Conversion tracking
• Advertising measurement
• Attribution
• Audience creation
• Advertising optimization

We do not authorize advertising partners to use personal information beyond the purposes for which it was provided where such restrictions apply.

12. Security

We use reasonable technical and organizational measures intended to protect personal information against:

• Unauthorized access
• Accidental loss
• Unauthorized disclosure
• Misuse
• Alteration
• Destruction

Security measures may include administrative, technical, contractual, and operational safeguards appropriate to the information and services involved.

However, no website, network, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers should take appropriate steps to protect their own account credentials and devices.

13. Data Breaches and Security Incidents

If we become aware of a security incident involving personal information, we may investigate the incident, take reasonable measures to contain and remediate it, and make notifications where appropriate or required under applicable law.

We may also cooperate with service providers, financial institutions, law enforcement bodies, regulators, and other relevant parties where reasonably necessary.

14. Children's Privacy

Ballford is intended for general adult ecommerce customers.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If you believe that a child has provided personal information to us improperly, please contact:

info@ballford.com

and we will review the matter.

15. Third-Party Websites

Ballford.com may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of independently operated third-party services.

We encourage users to review the privacy policies of third-party services before providing personal information to them.

16. Automated Fraud and Risk Assessment

We or our service providers may use automated technology to identify transactions that may present:

• Fraud risk
• Payment risk
• Chargeback risk
• Account security risk
• Other suspicious activity

Such systems may consider transaction, payment, device, account, and behavioral information.

Where applicable law provides specific rights concerning automated processing or decisions, those rights remain unaffected.

17. Personal Data Protection in Hong Kong

Where the Personal Data (Privacy) Ordinance applies, Main Street Limited will handle personal data in accordance with applicable requirements under the PDPO, including relevant Data Protection Principles concerning matters such as:

• Collection of personal data
• Accuracy and retention
• Use of personal data
• Security
• Openness and transparency
• Access and correction

For further information about privacy rights in Hong Kong, individuals may refer to the Office of the Privacy Commissioner for Personal Data, Hong Kong (PCPD).

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our business
• Our products or services
• Our website
• Technologies we use
• Service providers
• Legal obligations
• Regulatory requirements

The updated version will be posted on Ballford.com and the “Last updated” date at the beginning of the policy will be revised.

Where required by applicable law, additional notice may be provided regarding material changes.

19. Contact Information

For questions regarding this Privacy Policy, how we process personal information, marketing preferences, or privacy requests, contact:

Main Street Limited
Company No.: 79323348
39/F THE CTR
99 QUEEN'S ROAD CENTRAL
Hong Kong

Email: info@ballford.com
Website: Ballford.com